ABBOTT INDIA LTD
MUMBAI, May 17, 2018 – "Is my child eating right?", is a concern many young parents face with their children. As kids enjoy their high activity summer break, it is important for parents to offer a complete and balanced nutrition and ensure their kids’ growth is not compromised. There's now a nutritious and tasty option to address this concern as Abbott introduces the all new PediaSure flavour, Cookies & Cream for children two years and above.
PediaSure Cookies & Cream provides complete and balanced nutrition for a growing child at nutritional risk. Packed with 37 vital nutrients, it supports a child's growing height, weight and energy requirements. During summer vacation, fun takes centrestage and discipline about nutrition is often broken as children consume unhealthy foods or eat at irregular times. Two servings (morning and evening) of PediaSure go a long way towards building immunity as well as physical and brain development in children – and the new flavour is great for children who are very selective in their taste preferences. With summers in full swing, and schools closed for holidays, it is the perfect time to keep activity levels up and good health at its peak for school-going kids.
At the launch event, Actress Lara Dutta, mother to a six-year-old, spoke about the importance of optimum nutrition in holistic child growth.
"During summers, my daughter is filled with ideas – to play new games, places to go and have lots of uninterrupted fun. I am sure all young ones look forward to the summer break the same way. While children are excited about holidays, parents often stress about how they can engage them effectively and ensure that they eat right. My daughter has very strong taste preferences, and I am on the look-out for food options that are not just healthy but also tasty and packed with nutrients," she said, as she shared her experience of raising her child.
Amal Kelshikar, Country Head & General Manager - India at Abbott Nutrition shared, “We understand how parents worry about their kids' complete nutrition and growth, particularly so in the summer break time when meal-time discipline becomes flexible and play time takes centerstage. PediaSure is the No. 1 brand recommended by pediatricians all around the world. PediaSure is a scientifically proven supplement to improve linear growth without excess weight gain in children at nutritional risk. We have added to PediaSure a delicious twist, with the new Cookies & Cream flavour that will appeal to every child's palate while offering them the healthy nutrition they need."
"Summer is not just a season – it’s an opportunity to refresh, relax, learn and grow, for kids. I often meet moms who come to me for advice on a balanced diet for their kids. I always recommend a lot of outdoor play, minimal screen time on television and phone, and most importantly, I tell them not to lose focus on balanced nutrition. Children’s diet should be wholesome, healthy and have the right blend of proteins, carbohydrates, fats, vitamins and minerals to support their growth and development needs,” said Dr Indu Khosla, practicing pediatrician at Cloudnine Hospital.
“A child’s formative years, two to six years, lay the foundation for motor, cognitive, social, and emotional skills for life. During this period, children witness rapid linear growth, continued development of organs and neural expansion. Therefore, this is the time when children have specific nutritional requirements and high energy needs. Along with a variety of foods to ensure a balanced diet, for some children it is imperative to introduce an oral nutrition supplement formulated to take care of nutrient requirements for this age so that they do not miss out on overall growth,” said Dr Eileen Canday, HOD Nutrition & Dietetic Department, Sir H.N. Reliance Foundation Hospital, at the launch.
PediaSure Cookies & Cream is available nationwide at most major retailers and online. To learn more about your child's wholesome nutrition, visit PediaSure.in OR facebook.com/PediaSureIndia.
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