ABBOTT INDIA LTD
Abbott Launches New PediaSure in India – Latest Innovation to Support Catch-Up Growth and Unlock Growth Potential in Children
MUMBAI, September 14, 2021 — Childhood is a time of rapid growth, and a time that's critical for children to get the right nutrition. Abbott announced the launch of its innovative childhood nutrition solution, the new PediaSure with arginine and natural vitamin K2 to support children's growth and development through proper nutrition.
Poor nutrition in children is common globally and may result in both short- and long-term negative health outcomes. Undernutrition can take on many forms including underweight (low weight-for-age), wasting (low weight-for-height), stunting (low height-for-age), and micronutrient deficiencies.
The lack of a sufficient, varied, and nutritious diet can affect the cognitive development of a child, interfere with learning, and weaken their immune system. The consequence is largely irreversible if not corrected during early years of life. While genetics determine the potential for bone lengthening, environmental factors, especially nutrition, help children reach their full height potential regardless of geographic or cultural differences.
PediaSure's new formulation will help children have longer and stronger bones
Backed by strong science, with over 20 clinical studies and more than 30 years of research, PediaSure has proven to be a formula that provides complete and balanced nutrition, including 37 essential nutrients needed for growth in children. The scientifically tested benefits of PediaSure promote adequate growth and, together with the consumption of a varied diet, a better nutritional status associated with fewer sick days and increased physical activity in children. The new formulation with arginine and natural vitamin K2 will further support bone growth and promote catch-up growth in early childhood.
"Arginine is an important amino acid that plays a key role in growth by promoting the multiplication of cells in the growth plate of the bones to help them grow faster when there is a delay in growth," said Dr. Irfan Sheikh Head Pediatric Nutrition, Scientific & Medical Affairs, Abbott's nutrition business in India. "Natural vitamin K2 helps to transport and absorb calcium in the bones and ultimately helps build stronger bones. Abbott's new PediaSure with these two nutrients is scientifically designed to help bones grow longer and stronger to further support catch-up growth."
You can find new PediaSure in your favorite supermarket, pharmacy and ecommerce websites. It is available in premium chocolate, vanilla delight and kesar-badam flavours.
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.
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1Alarcon P. Clin Pediatr.2003;42:209-217; Ghosh et al JIMR, 2018. Pg1-16
(Among children with URTI, in children at nutritional risk, when given in conjunction with dietary counselling)
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