The film was released on major digital platforms and has already received an overwhelming response from across the country, with over 4 million views.
Along with this, Abbott will also be reaching out to its consumers through a web series that will inspire and educate people through the journey of others who are living with diabetes. The company will be releasing digital snack-able content in association with three food bloggers, who explain how they were able to manage their respective conditions despite the fact that their profession is all about food, which is challenging because they are surrounded by edible things at all times.
Talking about his personal experience, Kalyan Karmakar, food blogger says, “Managing diabetes is a continuous process. It is a personal journey for everyone. Lifestyle & diet management along with proper medication is key but you need to figure out what works for you. My diagnosis of being pre-diabetic made me challenge my love for food but my determination made me overcome it. People, probably, worry the most about food when it comes to diabetes but my meals have never tasted better. Despite the struggles, my diagnosis hasn’t kept from living the life I imagined. Come to think of it, I think it has become even better than before”
Rushina Ghildiyal, food consultant, says, “Managing diabetes is a team sport. You don’t have to do it alone. A little help and support from family and friends can go a long way when it comes to dealing with the emotional ride that is diabetes.”
To know how Abbott’s products, help people raise the bar, please visit www.abbott.in / www.lifetothefullest.abbott
At Abbott, we're committed to helping you live your best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world – in nutrition, diagnostics, medical devices and branded generic pharmaceuticals – that create more possibilities for more people at all stages of life. Today, 99,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve. In India, Abbott was established in 1910, and is one of the country's oldest and most admired healthcare companies. With over 12,000 employees in the country, we are helping to meet the healthcare needs of consumers, patients and doctors throughout urban and rural India.
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